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Arzoo.Com Partners With Internet Moguls for Its Digital Marketing Strategy ... - Online PR News (press release)

Arzoo.com announced that the company has partnered with Internet Moguls to create and implement an online marketing strategy. Internet Moguls will also be developing a Social media optimization plan for the brand.

Online PR News – 28-September-2011 –Arzoo.com announced that the company has partnered with Internet Moguls to create and implement an online marketing strategy. Internet Moguls will also be developing a Social media optimization plan for the brand.

Internet Moguls will develop the digital strategy and marketing plans, as well as all digital advertising of the brand and the program. The Director of Arzoo.com said, "One of the crucial elements in choosing a partner is looking at their track record. When seeing INTERNET MOGULS? portfolio, including brands such as LooknBook.com, Hotel Kohinoor Continetal, Ramada Gurgaon Central, Kenilworth Hotel, and the list goes on and on, you immediately know you have made the right choice." "Internet Moguls was an ideal choice when it came to choosing a partner for our digital strategy," said the president of Arzoo.com, and continued: "They are committed to influencing consumer behavior and creating brand favorability. They build on their collective experiences and industry?s best practices to deliver the kind of results we were looking for." Among the tasks Internet Moguls will be taking on is both search optimization and social media optimization.

Internet Moguls offer online marketing strategies for various verticals with an expertise for hotels, Travel agencies and Tour Operators worldwide. Heading a team of 104 team members in Vancouver, Dubai, Delhi & Mumbai, the company endeavors to stick on to its agenda of ?Guaranteed RESULTS DELIVERED" to manage the online reputation of some of the largest Travel and Hotel Brands.

Arzoo.Com Partners With Internet Moguls for Its Digital Marketing Strategy ... - Online PR News (press release)


Why Journalism Education In India Isn't Creating Journalists - MediaNama.com

Every year April and May, we make rounds of the countrys top post-graduate journalism schools to hire two to three greenhorn scribes for our Editorial team.

Having a slightly different approach towards journalism (I will come to that later in another post), we dont skip straight to a written test or interviews like the newspapers/TV news channels do. We first put forward our pitch in the form of an informal 15-minute talk and then throw the house open for questions (popularly known as the pre-placement talk  PPT  in campuses). The objective of this dialogue is not to maximize the number of applications to our job opening, but to help as many people self-select themselves out the process as possible. The reason  we dont want to waste time interviewing people who dont get it. Wed rather invest more time interviewing those who do.

Usually, about 80% of those present in the PPT apply (the rest are either not interested or have already gotten a job elsewhere but been forced by the college to sit for the PPT so that the college-recruiter relationship remains positive). Those who apply are then sent a test over email and given a day to complete it and send it back. I wont go into a detailed description of the test, but it suffices to say that it seeks to test the candidates news sense and writing skills and discover how well-thought their decision to be a journalist has been. The test is bloody tough.

About one-third of those who apply answer the test. I have always wondered why the rest 2/3rd abstain from the test-over-email despite their giving me their resumes after the PPT, and shrugged it off as probably being beaten by a big newspaper or TV channel at the campus hiring game.

Why Journalism Education In India Isn't Creating Journalists - MediaNama.com


Report: There are early signs of a rebound in equity investment in clean energy - Renewable Energy Magazine (press release)

After a marked slowdown in venture funding in clean energy in the US, things appears to be looking up, according to Mark Boslet, a respected columnist with peHUB, an interactive forum for the global private equity community.

The reason for Boslet’s optimism in what he describes as the “tentative signs of a turnaround,” is a report from cleantech blog Greentech Media, which says that in July alone more than $560 million went into 40 financings.

CaliSolar (Sunnyvale, California), which develops solar cells using metallurgical-grade silicon, has raised $26 million of a $46 million round.

Birla Surya (Mumbai, India), a manufacturer of multi-crystalline silicon solar PV cells and multi-crystalline silicon wafers, raised $15 million from Asia Pacific Capital.

Report: There are early signs of a rebound in equity investment in clean energy - Renewable Energy Magazine (press release)


Bruce Clay Global Internet Marketing Guru Shares SEO Tips and Tricks With ... - Marketwire (press release)

MUMBAI, INDIA--(Marketwire - March 9, 2011) - "Only 10 percent people go to page two of a search engine," says Bruce Clay, the global Internet Marketing Guru and founder of Bruce Clay, Inc. Moreover, it is estimated that while 43 percent click on the top three links, only 16 percent go further, making it imperative for a company to get in the top three on page one. That's where SEO (Search Engine Optimization) comes to play.

SEO is the process of improving the visibility of a website or a web page in search engines. With Google commanding nearly 2/3 of all Internet searches in August 2009 -- SEO trends are determined mostly by what works or not for Google. Search engine optimization is useless if you don't know what you're trying to optimize: in this article we share with you the do's and don'ts of SEO.

Business Review India is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout India. Business Review India is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Business Review India is headquartered in Mumbai, India. For more information, contact 91-22-42267818 or visit http://www.businessreviewindia.in/ .

Bruce Clay Global Internet Marketing Guru Shares SEO Tips and Tricks With ... - Marketwire (press release)


Bruce Clay Global Internet Marketing Guru Shares SEO Tips and Tricks with ... - Business Review India

Bruce Clay Global Internet Marketing Guru Shares SEO Tips and Tricks with Busine “Only 10 percent people go to page two of a search engine,” says Bruce Clay, the global Internet Marketing Guru and founder of Bruce Clay, Inc. Moreover, it is estimated that while 43 percent click on the top three links, only 16 percent go further, making it imperative for a company to get in the top three on page one. That’s where SEO (Search Engine Optimization) comes to play.

SEO is the process of improving the visibility of a website or a web page in search engines. With Google commanding nearly 2/3 of all Internet searches in August 2009 – SEO trends are determined mostly by what works or not for Google. Search engine optimization is useless if you don't know what you're trying to optimize: in this article we share with you the do’s and don’ts of SEO.

Business Review India is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout India. Business Review India is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Business Review India Europe is headquartered in Mumbai, India. For more information, contact 91-22-42267818 or visit http://www.businessreviewindia.in/ .

Bruce Clay Global Internet Marketing Guru Shares SEO Tips and Tricks with ... - Business Review India


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Tag : Search Engine Optimization SEO India

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