Facebook Places is an obvious banshee cry to Foursquare and other location-based check-in services. As with those services, Facebook Places allows users to share their location and discover new hot spots by following the stops of people in their network.

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While the folks at Facebook haven't confirmed how Facebook Places might eventually integrate with Facebook's business pages , this is undoubtedly in the works and once it happens the implications are obvious -- companies will have an easy opportunity to market and promote their services on the most popular and powerful social media platform.

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That's not to say Foursquare should just take down its shingle. The service has excelled as a way for businesses small and large to build customer loyalty through its fostering of spirited competition among consumers through it's Mayor badge. But it's going to take more than a basic reward system of points, badges and coveted Mayorships to stay in the game. Foursquare is going to need to build more alliances with businesses the way it has with Starbucks, which has taken advantage of the service to drive customers with special discounts.

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The launch of Facebook Inc.'s Places location service this week sparked new privacy concerns about the popular social network, but the company's efforts to mollify critics before the launch stemmed some of the blowback.

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Places is a feature that lets users share their physical locations with Facebook friends, but it also allows users to identify friends at those locations. By default, each Facebook member can be tagged at a location by friends until the member changes his or her account's privacy settings.

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, has focused either on the privacy implications of the service or on the impact it could have on location-based startups such as Foursquare (which some have said they expect to be "crushed" by the new feature). Facebook's real focus with this launch, however, isn't individual users or even Foursquare: Instead, it sees Places as a way into the local business and local advertising markets, and the company with the target painted on its back is Yelp.

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We're hearing that Facebook is pouring resources into pitching the Places feature as a tool for local businesses in dozens of markets, by approaching individual store owners and business people and selling them on the idea of setting up a Places page for their location. According to Facebook's description of the new feature , anyone can create a page for a place, but businesses can "claim" their page by responding to a phone call from a Facebook representative or by uploading some kind of official documentation that proves they have the right to that location.

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in an attempt to compete with Foursquare and other location-based apps, recently said the company has more than 10 million reviews in its database and gets 30 million visitors a month.(Yelp also announced a deal earlier this year with Elevation Partners for up to $100 million in funding.) That definitely gives it a head start, but Facebook has more than 500 million users and is still growing.

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's acquisition of security company McAfee could help the chip maker make a splash in the handheld and embedded markets, in which the company has struggled to establish a presence, according to analysts.

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Intel on Thursday announced plans to acquire McAfee for US$7.68 billion, saying this will help the chip maker blend advanced hardware and software security to protect devices from internal and external threats. Hardware and software changes will improve both Intel and McAfee products, and lead to improved security for products ranging from servers to mobile devices, Intel said.

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"The bottom line is this will better protect Internet users and their devices," said Intel CEO Paul Otellini, during a conference call to discuss the acquisition.

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Facebook's new "Places" have been a long time coming, and privacy groups were ready to pounce when the company finally announced the location-based feature. Several privacy advocates say that the settings are unnecessarily complex and that users could have certain personal info exposed without their consent.

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Indeed, there are multiple settings (that are not all grouped together) in which a user must specify his or her preferences when it comes to Places, making it slightly more confusing than necessary. However, there's one Places-related situation that is not even controllable via settings, and could expose people's addresses to the world.

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Sex blogger and educator Violet Blue posted a transcript of Facebook's announcement wherein Zuckerberg was questioned over whether users can remove their homes as a "place" if others have added it to the database without the user's consent (during a party, for example). The response is fumbling at best—a Facebook engineer said that people should only be adding places that are public, duh—and Zuckerberg said the only recourse is to flag it for removal. However, if only one user flags an item, it's unlikely to be removed, therefore exposing a user's address to anyone else on Facebook indefinitely.

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